Media analysis and plan
Sector, competitors and audience. From that we set channels, budget and months, in a file you keep.
Advertising
Advertising you can measure
We put the brand where customers look and listen. We pick the right channels, plan and buy them online and offline, and measure what they sell.
The principle
Each channel has its own way of speaking: we choose the right one and measure the results.
Online and offlineSocial, search, TV, streaming, radio and outdoor in one plan. Every year we manage €4M of media for companies selling in Italy, France and Norway.
MeasuredEvery conversion is tied to the campaign, audience and creative that brought it. Every month you see what each euro returned and what we change.
Platforms and channels
Where we buy your space.
We work on every platform that matters, online and offline, and measure everything with the same tools.
Online
TV and streaming
Radio, outdoor, print
National radioOutdoorNewspapersMagazines
Measurement
Where the campaigns run
4M€of media budget
managed every year.
Our clients are based in Italy, France and Norway. Their campaigns run on four continents: North America, Europe, China and Australia.
Where we advertise
- North America
- Europe
- China
- Australia
Where the clients are
- Italy
- France
- Norway
What it covers
Six jobs, one plan.
Online campaigns
Meta, Google, TikTok, LinkedIn, ChatGPT, X, Snapchat, Pinterest, Spotify, Teads and Mediaset AdManager.
Offline campaigns
We plan and buy TV, streaming, radio, outdoor and print, coordinated with online.
Images and video
Creative for every channel and format, with several variants to test.
Tracking
Every conversion tied to the campaign, audience and creative that brought it.
Report and optimisation
Every month: what you spent per channel, what each campaign returned and what we do next.
Media mix and media plan
This could be your media plan.
An example yearly plan: the budget is reallocated every week on results.
Media plan
Spend over 12 months€1,2M
| Channel | Family | Share | Year |
|---|---|---|---|
| Meta | Online | €288k | |
| Google Ads | Online | €264k | |
| YouTube | Online | €144k | |
| TikTok | Online | €120k | |
| National TV | TV and streaming | €144k | |
| Connected TV | TV and streaming | €120k | |
| Radio and outdoor | Radio and outdoor | €120k |
Case study
One case, in numbers.
The starting point, what we did and what changed.
Advertising
Same spend, a different result.
A car dealer, €80,000 of media from January to August, the same budget in 2025 and 2026. We rebuilt the media plan and the tracking.
Led byGabriel Sandru
Results
Cars sold
64+83%
from 35 in 2025Revenue
€2.2M+57%
from €1.4M in 2025Cost per car sold
€1.0K−68%
from €3.1K in 2025How we work
From brief to launch
Analysis and strategy
Sector, positioning, audience. The media mix and budget per channel and month, in an Excel file you keep.
Production
Images, video and copy in the formats each channel asks for.
Launch
Campaigns run as the media plan says.
Monthly report
Spend, split per channel, return and next moves, on a video call.
Sound familiar?
When brands call us
If one of these is on your desk, a call with Gabriel is the quickest way to find out what it costs to fix.
- Spend went up, sales did not
- Flat revenue, dearer customers
- You are opening a new market
- Strong online, absent offline
- The report cannot justify the spend
Your contact
Gabriel Sandru
Media BuyerFour years of experience on budgets across three markets. Before that, founder of a startup and a non-profit in California.
Talk to GabrielHow much do we need to invest to start?
It depends on the brand. A known brand works the demand that already exists, at a lower cost per customer. A new one needs two phases: awareness, then conversion. The split is set in the analysis, before launch.
How do we know customers come from the ads?
Tracking is set before launch: Tag Manager, GA4, Meta Pixel with Conversions API, Google Ads tags and UTM links. Tracked data runs below reality because of cookie consent and Apple limits, so on long journeys we check order history too.
How do you measure TV and outdoor?
Reach and frequency agreed beforehand, from Auditel for TV and traffic counts for outdoor. The effect shows in brand searches, digital cost per customer and direct traffic in the airing windows; for precision, dedicated codes or area tests.
Whose are the accounts and the data?
Yours, opened in your name. Our access can be revoked and we keep no copies of data or audiences. If you leave, accounts, history, audiences and campaign structure stay with you.
What happens if we stop?
Budget frees up at once. Within months sales fall, competitors take the visibility you left, and winning it back costs more.
Do you make the creative?
Yes, in the studio: feed, stories and reels, Google display and offline formats, with several variants of each to test.
We already work with an agency. How do we switch?
Usually in a few days, without pausing campaigns. We check who owns the accounts, pixels, domain, catalogues and Analytics, transfer what sits with the outgoing agency, and keep what works running.
Online or offline?
Online is faster and easier to steer for short-term sales. Offline builds awareness over time and needs a minimum spend. The mix is set in the first analysis.