Technical SEO
Speed, indexing, structure, structured data: everything that stops Google reading the site.
SEO & GEO
Found on Google and in AI answers
We work the pages that already sell before chasing new ones. Search traffic is judged by what it sells, on Google and on ChatGPT.
The principle
First the pages that already sell. Then the new ones.
SEOSpeed, structure, content and links. We work the pages closest to the purchase first, with an estimated value for every fix before we make it.
GEOMore and more people ask ChatGPT and Google's AI answers. We work so your brand gets cited there too, and we measure it every month.
What it covers
Six jobs, judged on sales.
Pages that sell
Category and product pages rewritten first, because they sit closest to the purchase.
Content
Guides and comparisons your buyers search for, written by people who know the market.
Local and international
Maps listings, languages, hreflang: each market with its own searches.
Links and digital PR
Mentions earned on the sites your buyers read.
GEO: AI search
Your brand cited in ChatGPT, Perplexity and Google AI answers, measured every month.
The first six months
First what blocks, then the rankings.
SEO is slow, so the order matters. The first measurable movement usually comes in 3 to 6 months.
Six-month plan
0246 mo
AuditWk 1-2
Technical fixesMo 1-2
Pages that sellMo 2-3
ContentMo 3-6
Links and PRMo 4-6
GEOMo 3-6
Tracked searches
| Search | Volume | Start | Month 6 |
|---|---|---|---|
| leather office chair | 8.100 | 24 | 4 |
| ergonomic chair back pain | 5.400 | 31 | 7 |
| best home office chair | 12.100 | 48 | 11 |
| chair with lumbar support | 3.600 | 19 | 2 |
Case study
One case, in numbers.
The starting point, what we did and what changed.
SEO & GEO
From page three to page one.
A cosmetics brand with good products and few visits from Google. First the pages that already sold, then content, then citations in AI answers.
Led byFabio Lazzerini
Results
Organic traffic a month
52K+189%
from 18KSearches in the top 3
210+425%
from 40Revenue from search
€104K+174%
from €38KHow we work
A month of work
Audit
Every page, every error, every competitor that outranks you.
Priorities
Each fix ranked by the sales it can move.
Work
Fixes, rewrites and new pages, every month.
Report
Rankings, AI citations, traffic and search sales, on a call.
Sound familiar?
When brands call us
Fabio starts with a two-week audit: every fix with its estimated value.
- Traffic up, search sales flat
- A competitor outranks you with weaker pages
- The new site lost half its rankings
- The brand is missing from AI answers
Your contact
Fabio Lazzerini
SEO Consultant & Tech Data AnalystSixteen years of experience in SEO and data: technical, content, measurement.
Talk to FabioWhat is GEO?
Generative Engine Optimization: the work that gets your brand shown and cited in ChatGPT, Perplexity and Google AI answers. It starts from the same base as SEO, plus the sources and mentions those answers draw on.
How soon will we see results?
Technical fixes can show in weeks. Rankings on competitive searches usually move in three to six months.
Do you promise first place?
No. Nobody controls Google. We promise the work, the order it happens in, and a report you can check.
Do you write the content?
Yes: writers who know your market, briefed from the search data. You approve every page.
Is there a minimum term?
Six months. Less than that rarely shows what SEO and GEO can do.