Advertising
The first paying customers: channel tests on small budgets, what works gets scaled, what does not is switched off fast.
For startups
We work for a stake.
For early-stage startups we work for free or at a reduced price, in exchange for a small stake in the company. Advertising, finance, website and SEO: you grow before you have the budget for it, and we only win if you do.
Why we do it
At the start a startup has everything to build and little money to build it with. We put in the work, you put in a share of the future.
As foundersOne of us founded a startup in California and took it to a small exit in London. We know what it means to choose between a supplier and a salary, and how much it matters to work with people who treat it as their own.
As partnersWith a stake, our interest is yours: not selling hours, but growing the company. That is why we pick a few startups a year and work on them as if they were ours.
What we bring
Four services, one partner.
Pick one or more services. Each one is led by the same person who runs it for the studio’s clients.
Growth & Finance
Business plan, financial model and numbers for the round. Meet investors with a plan that stands up to their questions.
Websites and software
The website, the MVP or the first app: built to launch fast and grow without being rebuilt from scratch.
SEO & GEO
Get found on Google and in AI answers from day one, when every free visit counts double.
The options
Free, reduced or full.
We choose the option together, based on the startup’s stage and the work needed. Either way the rules are the same, and they sit in a written agreement.
Three options
| Option | What you pay | What you give us |
|---|---|---|
| Equity only | Nothing | A stake |
| Mixed | A reduced price | A smaller stake |
| Standard | The fixed price | Nothing |
The rules
| Stake | Small, agreed together |
| Vesting | Earned only by working |
| Goals | Written in the agreement |
| Exit | 30 days’ notice |
| Accounts and code | In the startup’s name |
Who it is for
The startups we pick.
We take on a few a year, to give each one the time it needs. If yours is not ready yet, we tell you, and we tell you what is missing.
- Pre-seed or seed stage
- At least one full-time founder
- A product or a prototype
- A market that can be measured
- Founders who want a partner
- Anywhere, in any language
How it works
From the letter to the agreement
The letter
A few lines on the startup, its stage and what you need, from the contact page.
The founders’ call
Half an hour to meet, understand the product and today’s numbers.
The proposal
Option, stake, vesting and goals, written in a short agreement.
The work
We start, with a monthly report read together, the way partners do.
How much equity do you ask for?
A small stake, agreed together based on the startup’s stage and the work needed. The more the startup pays in cash, the smaller the stake.
How is the agreement made?
With a written agreement and the instrument that best suits your company, chosen with your accountant or lawyer. The stake vests over time, only while we work.
What if we stop working together?
Thirty days’ notice. We keep only the stake earned for the work done, and accounts, code and files stay with the startup.
Do you also invest money?
No: we invest work. We can help you prepare the round and the numbers to bring to investors.
Do you work with startups outside Italy?
Yes. We have offices in Italy, Spain and Poland and we work in every language.